Currently, Health IT is too expensive and complex, leaving most small practices out. Mitochon has chosen the advertising model as well as other alternative revenue models so it can give physicians and other providers the information technology they need, free.

Mitochon's goal is to get as many physicians as possible to use a common platform to capture patient clinical information and exchange them to get better outcomes. Making our solution free and easy to use removes the cost and technology barriers so that physicians/providers can assemble spontaneously on our network to care for their patients.

The advertising business model is proven, sustainable and successful. The advertising model works for TV, radio, newspaper, Google, Facebook and Yahoo to name a few. What has been to be an unsuccessful business model is charging physicians hundreds of thousands of dollars for software.