Contextual Clinical Messaging is a form of targeted messaging in which the content of a message is in direct correlation to the de identified profile of the physician by sub specialty or patients maladies.
For example, if a patient visits a physician concerning a specific symptom and receives a diagnosis and therapy then content is delivered offering the physician insight into the patients diagnosis and to the patient offering;
Clinical messaging to the Physician & alerts.
“Own the Condition” delivering detailed therapy information within the SOAP note process
Information on the medication prescribed and/or alternates.
or patience assistance in the form of co-pay vouchers or samples.
Contextual messaging is also called “In-Text” advertising or “In-Context” technology.