Contextual Targeting

Contextual Clinical Messaging is a form of targeted messaging in which the content of a message is in direct correlation to the de identified profile of the physician by sub specialty or patients maladies.

For example, if a patient visits a physician concerning a specific symptom and receives a diagnosis and therapy then content is delivered offering the physician insight into the patients diagnosis and to the patient offering;

Clinical education.

Clinical messaging to the Physician & alerts.

“Own the Condition” delivering detailed therapy information within the SOAP note process

Information on the medication prescribed and/or alternates.

or patience assistance in the form of co-pay vouchers or samples.

Contextual messaging is also called “In-Text” advertising or “In-Context” technology.